How to Get Your Blog Posts Picked Up by Other Sites

content syndication

So, you’ve been writing valuable blog posts — maybe about WordPress development, Gutenberg blocks, or automation — but they’re just sitting there without much traffic. The real magic happens when other websites start sharing, linking, or syndicating your content. Not only does this drive new visitors to your site, but it also boosts your SEO through high-quality backlinks.

In this in-depth guide, I’ll walk you through proven ways to get your blog posts picked up by other sites. We’ll cover syndication, outreach, social strategies, and technical SEO tricks that make your content stand out.

1. Optimize and Promote Your RSS Feed

Your RSS feed is the simplest way for other platforms to discover your content automatically. Every WordPress site has an RSS feed by default, usually at:

https://yourwebsite.com/feed/

By making your RSS feed visible and optimized, your blog content can be pulled into aggregators, newsletters, and apps. Here’s how:

  • Submit your RSS feed to services like Feedly, Flipboard, and Blogarama.
  • Use a plugin like Yoast SEO to add proper metadata to your feed.
  • Offer partial feeds (just summaries) if you want readers to click through to your site.

Pro Tip: Your RSS feed can also be submitted to niche aggregators like Zest if your blog is tech or marketing-focused. These platforms often feature high-quality content to large audiences.

2. Build Backlinks Through Outreach

Backlinks are the backbone of SEO and content sharing. If you write an amazing article, other blogs might link to it naturally — but you can speed this process up through outreach.

Here’s how to do it effectively:

  • Identify blogs that write about similar topics (e.g., WordPress tutorials, Gutenberg development).
  • Reach out via email or Twitter with a polite message, like:

    “Hey [Name], I just published an in-depth guide on building Gutenberg blocks with React. I think your readers might find it valuable. Feel free to link to it if you think it’s a good fit.”
  • Use platforms like HARO (Help a Reporter Out) or Terkel to get featured in articles that link back to your content.

Consistency matters. Don’t spam — send a few genuine outreach messages each week. Over time, these relationships build authority and trust.

3. Guest Blogging (The Win-Win Approach)

Guest blogging is one of the best ways to get your content noticed. When you write an article for another blog, you get exposure to their audience — and you can include links to your own content.

  • Offer your expertise on topics you’re already writing about, such as WordPress block development or API integrations.
  • Include links to your related posts in a natural, non-spammy way.
  • Start with smaller blogs or niche websites where it’s easier to get published.

For example, if you wrote a guide on “Creating Dynamic Gutenberg Blocks,” pitch a guest post to a site like WP Mayor or Torque. You can include a reference to your original guide to drive traffic.

4. Syndicate and Repurpose Your Content

Content syndication means republishing your post on another platform — but always keep SEO in mind. Use canonical tags to ensure Google knows your original post is the main source.

  • Medium: Import your blog posts with the “Import a Story” tool — it adds a canonical link back to your site.
  • Dev.to and Hashnode: Both are developer-friendly platforms where cross-posting can get you thousands of extra views.
  • LinkedIn Articles: Post condensed versions of your blogs with a “Read More” link to your site.
  • Reddit: Share your guides in relevant subreddits like r/webdev or r/WordPress.

You can also repurpose a blog post into a Twitter/X thread, a short LinkedIn carousel, or a YouTube video walkthrough. Different formats attract different audiences.

5. Get Featured in Curated Newsletters

Curated newsletters are gold for getting content seen by thousands of niche readers. Many newsletter creators are actively looking for fresh content to share.

  • wpMail.me — A weekly WordPress newsletter.
  • ManageWP.org — Community-driven WordPress content.
  • Tech-focused newsletters like “Frontend Focus” or “React Digest.”

To get featured, simply email the newsletter owner with a short note and link to your article. If your content is helpful and unique, they’ll often include it in the next issue.

6. Amplify Through Social Media

Social platforms can give your posts the first wave of visibility. But the key is reposting with variety rather than just dropping the link once.

  • Post different highlights or quotes from the article over several days.
  • Create simple graphics (e.g., code snippets or screenshots) to accompany your posts.
  • Use tools like Buffer or Publer to schedule shares.
  • Engage in groups or communities on LinkedIn and Facebook to share your expertise.

Hashtags matter. If your post is about Gutenberg, use hashtags like #WordPress, #GutenbergBlocks, and #WebDevelopment to reach the right audience.

7. Ensure Search Engines Find You

Sometimes your content doesn’t get picked up simply because Google hasn’t indexed it properly. Ensure your sitemap is registered in:

Bonus: If your hosting supports IndexNow (like Kinsta or Cloudflare), enable it to push new URLs directly to search engines.

8. Make Your Content Link-Worthy

Other websites are more likely to pick up your posts if they’re truly valuable. Here’s how to stand out:

  • Be the expert: Write posts that show deep knowledge — code snippets, real-world solutions, and unique insights.
  • Add visuals: Diagrams, screenshots, or GIFs increase shareability.
  • Make it evergreen: Write content that remains relevant for months or years.

Think of your post as a resource others would want to bookmark or cite in their own articles.

9. Build a Community Around Your Blog

When you have a loyal audience, your content spreads more naturally. Start building a mailing list or even a small Slack/Discord community for readers who want regular tips from you.

Adding a simple CTA like “Join 200+ developers who get weekly WordPress tips from me” can grow your email subscribers. Every new post can be shared directly with them, increasing chances of being shared further.

Final Thoughts

Getting your blog posts picked up by other sites isn’t about luck — it’s about smart promotion, networking, and making your content worth linking to. Start by improving your RSS visibility, reaching out to niche communities, and repurposing your posts into different formats. Over time, these efforts compound, and your blog becomes an authority others want to reference.

What’s one strategy you can try this week? Submit your RSS to an aggregator? Pitch your latest guide to a newsletter? Take the first step — and watch your blog start to get picked up by the right audiences.

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